Each year, millions of people turn to these transformative platforms to expand their understanding of personal interests, discover tips to enhance productivity, or, occasionally, find themselves guided by a well-crafted algorithm down a rabbit hole of “Greatest Historic Mysteries Never Solved”. The point is, whichever your poison, the digital world has served a plethora of platforms and formats to broaden our educational horizons. 

One of the most impactful forms of educational enlightenment today is THE PRESENTATION.

Once reserved for academic elites, the rise of TED Talks and the online sharing of iconic graduation speeches and technology demonstrations have catapulted this format into popular culture. 

Presentations now transcend the confines of boardroom meetings or classroom assignments, demonstrating their power to inspire meaningful change, foster personal and professional growth, and, in many cases, drive business success.

The upcoming SBC Summit, scheduled for September 24-26 at the Feira Internacional de Lisboa & MEO Arena, will offer its 25,000 delegates a wealth of industry presentations. These sessions will focus on enhancing brand performance, sharing innovative business strategies, providing actionable insights, and exploring the intricacies of key industry sectors.

With 13 presentations scheduled over the three core days of the event, covering crucial industry areas like sports betting, iGaming, affiliation, player protection, and more, this blog aims to provide key insights from each session. We’ll explore actionable takeaways, highlight speaker and company profiles, and explain why these industry leaders are perfectly positioned to guide you toward success.

Will Mbappe Shoot on Target More Than Twice? The Rise of Player Props in Football

Sponsored by: Wall Street Football

What you can learn (keywords): live player props, live markets, football betting, WSF Odds, player stats, team stats, match stats, Europe, growth projections.

More specifically, you’ll gain:

• An understanding of the growing significance of live player props in football betting, transitioning from a focus on American sports.
• Insights into how live player props now account for 5% of football betting in Europe and are projected to grow to 15%.
• Exploration of the performance of live markets on player, team, and match stats across various countries.
• Real-world data and insights from WSF Odds

Speakers:

• Giovanni Bertoli has been the CEO & Co-Founder of Wall Street Football (WSF) since 2020 and WSF Odds since October 2022, both of which focus on sports betting and innovative odds solutions. He also serves as Chairman of CB Digital Company and a Business Mentor at WeSportUp Accelerator. Giovanni previously held several roles at Google, including Manager of EMEA Trust & Safety and Legal Specialist, with expertise in global policy, safety, and legal governance. His leadership is rooted in the intersection of technology, sports, and digital innovation.

Companies: 

• WSF Odds is a leading provider of real-time sports betting data and odds, specialising in live markets for player, team, and match statistics. The company offers innovative solutions for sportsbooks, helping operators enhance their betting offerings with dynamic odds and comprehensive data. WSF Odds is known for its focus on accuracy and performance, driving engagement and improving profitability for its partners in the sports betting industry.

Where: Conference Room Three (Sports Betting)
When: Wednesday, 25th September
Time: 16:15-16:45

Your Last Competitive Edge: Unleashing High-Performance Leadership in iGaming

What you can learn (keywords): leadership, iGaming, revenue impact, innovation, regulatory compliance, high-performance leadership, sustainable growth, player protection.

More specifically, you’ll gain:

• An understanding of the hidden costs of mediocre leadership in iGaming and its negative effects on revenue, innovation, and regulatory compliance.
• Insights into the key habits of high-performance leadership that drive success in the iGaming industry.
• Exploration of how effective leadership can foster sustainable growth and improve player protection.
• Strategies to apply high-performance leadership principles to enhance business outcomes in iGaming.

Speakers:

• Leo Judkins is the Founder & CEO of HabitRewire, leveraging 12 years of experience as an iGaming director. Specialising in high-performance team leadership, Leo understands the challenges faced by industry leaders in balancing performance with well-being. As a certified nutritionist, sleep coach, and stress-management specialist, he has coached over 200 iGaming leaders, helping them build sustainable habits to improve their health and performance. His approach focuses on fitting wellness strategies into busy lifestyles for lasting impact.

Companies: 

• HabitRewire is a behavioural change platform designed to help individuals build better habits and achieve personal growth. Using science-backed methods and personalised coaching, the platform focuses on creating sustainable habit-forming routines. HabitRewire leverages data insights and habit-tracking tools to guide users toward long-term success in areas like health, productivity, and well-being.

Where: Conference Room Six (Player Protection)
When: Wednesday, 25th September
Time: 16:15-16:45

Hard-Hitting Data on Germany’s Gambling Advertising Market

What you can learn (keywords): traffic flow, regulated vs. unregulated brands, Germany, affiliate marketing, direct traffic, organic traffic, black hat tactics, black PPC, cloaking, Google search, advertising market insights.

More specifically, you’ll gain:

• An understanding of the traffic flow between regulated and unregulated brands in Germany, with data exposing the driving forces behind each.
• Insight into the alarming rise of unregulated brands through affiliate, direct, and organic traffic channels.
• A breakdown of black hat tactics such as black PPC and cloaking used to manipulate Google search results.
• Data-driven insights into the scale and impact of Germany’s advertising market, revealing the implications for regulated brands.

Speakers:

• Sean Blanco is the Co-founder of GainChanger, leading the development of AI-driven SEO solutions to enhance website performance and organic search traffic. He specializes in automating SEO processes and driving digital growth.

Companies:

• GainChanger is a digital marketing company specialising in AI-driven SEO solutions. They help businesses boost online visibility, track performance, and improve organic traffic through automated optimisation tools.

Where: Conference Room Five (Affiliate Leaders Summit)
When: Wednesday, 25th September
Time: 15:30 -15:45

Soft & Meta-Skills

Sponsored by: Growe

What you can learn (keywords): soft skills, meta-skills, high-performing teams, problem-solving, future-focused skills, Learning and Development strategies, meta-competencies, leadership effectiveness, adaptability.

More specifically, you’ll gain:

• An understanding of how soft and meta-skills contribute to building high-performing teams that can tackle complex problems.
• Insights into integrating future-focused skills into Learning and Development strategies to prepare for evolving business challenges.
• An exploration of how meta-competencies enhance leadership, driving team effectiveness and organisational success.
• Strategies for thriving in an ever-changing world by staying adaptable and future-ready in the workplace.

Speakers: 

• Anastasia Belousova has been the Chief People Officer at Growe since August 2023, where she leads HR initiatives for the iGaming and entertainment industries across Asia, Africa, and Latin America. Prior to this, she was the Human Resources Director at PMI from 2020 to 2023, and SimplBit from 2019 to 2020, where she built HR processes from the ground up. With experience in leadership roles, Anastasia focuses on unlocking opportunities, developing strong internal cultures, and supporting high-growth companies in the fintech and iGaming sectors.

Companies:

• Growe is an iGaming and entertainment company that operates across various global markets, including Asia, Africa, and Latin America. The company focuses on providing exceptional gaming experiences and launching new iGaming brands worldwide. 

Where: Conference Room One (Global Leadership)
When: Wednesday, 25th September
Time: 16:15-16:45

Bet on Digital: Who’s Winning the UK iGaming Marketing Race?

Sponsored by: Receptional

What you can learn (keywords): UK iGaming, digital marketing, BetMGM growth, mobile experience, social media performance, iGaming marketing strategy, brand insights, industry leaders.

More specifically, you’ll gain:

• Insights into BetMGM’s explosive growth and how this new entrant is performing in the UK iGaming market.
• A detailed analysis of mobile performance, revealing why many brands are underperforming and how your brand compares.
• Surprising revelations about social media leaders across different platforms and their impact on brand visibility.
• Strategies to reshape your iGaming marketing approach based on these key industry insights.

Speakers:

• Justin Deaville has been the Managing Director of Receptional since March 2013. Under his leadership, the company has grown significantly, specialising in paid search, organic search (SEO), and web design. Prior to Receptional, he was the CEO of Wordtracker, where he successfully revitalised the business, increasing profitability through new products and strategies.

Companies:

• Receptional is a digital marketing agency founded in 1999, specialising in paid search, SEO, and web design. The company is known for driving growth and delivering award-winning marketing campaigns that boost traffic, sales, and profitability for its clients.

Where: Conference Room Five (Affiliate Leaders Summit)
When: Thursday, 26th September
Time: 11:45-12:15

Challenges in Player Acquisition, On-boarding and Retention in the upcoming Regulated Brazilian Market

Sponsored by: Paag

What you can learn (keywords): Brazil regulated gaming market, player acquisition, onboarding, retention, legal challenges, cultural complexities, technological integration, user experience, sustainable market presence.

More specifically, you’ll gain:

• An understanding of the legal, cultural, and technological complexities of player acquisition in Brazil’s regulated gaming market.
• Strategies to streamline onboarding processes for efficient player integration.
• Insights into creating engaging experiences that foster long-term player retention.
• Effective approaches and products to maximise user growth, reduce costs, and ensure sustainable market presence in the region.

Speakers:

• João Fraga is the CEO and Co-Founder of Paag, a company he helped establish in March 2021. He has been serving as CEO since June 2023, overseeing operations in Belo Horizonte, Brazil. Prior to this, João held senior roles such as Senior Engineering Manager at Syngenta Digital Brasil and Engineering Manager at AvantStay. With a strong background in software engineering and leadership, João has extensive experience in managing technical teams and delivering innovative, business-critical projects across multiple industries.
• Bruno Barroso is the Co-Founder & CEO of BetPass, leading the company since December 2022. With a focus on understanding clients and market trends, Bruno drives the company’s growth. Before BetPass, he held leadership roles, including Head of Research/Data Science at SmarttBot and CEO of Bússola do Investidor, where he developed financial strategies and managed investment platforms. His expertise spans artificial intelligence, data science, and investment strategies across various sectors, with a strong background in technical analysis and project management.

Companies:

• Paag is a company that focuses on innovative solutions in the iGaming industry. Based in Belo Horizonte, Brazil, Paag is involved in creating and managing gaming platforms that cater to a global market. The company emphasises growth and technology-driven strategies, helping partners expand their presence in various sectors.
• Bet Pass is an iGaming platform that specialises in delivering innovative gaming solutions with an emphasis on understanding client needs and market dynamics. Based in Belo Horizonte, Brazil, Bet Pass leverages data science and market intelligence to drive growth in the competitive iGaming sector, aiming to provide cutting-edge solutions for its users and partners.

Where: Conference Room Five (Affiliate Leaders Summit)
When: Thursday, 26th September
Time: 14:30 – 15:00